"Purpose ignites passion,
passion drives success"

  • 65 Links Avenue, Felixstowe, UK
  • IP11 9PF

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Welcome
About Powerful-Direction
Katy established her consultancy and coaching business in 2023, after choosing to leave her corporate executive role to prioritise her own wellbeing and to create a work-life around her family. 

This decision led her to pursue a life filled with true purpose, balance, and wellness.

Before this new chapter, Katy dedicated 20 years to leading and directing change programs in both the UK and Australia. 

Her international experience includes designing and implementing suicide prevention services in Western Australia, managing acute and community NHS operations in the UK, overseeing a private healthcare company, collaborating with non-profit organisations on strategy development, and directing people and operational change following large-scale acquisitions and mergers. 

As a lived experience carer advocate, Katy represents on her local mental health NHS trust council board. Here she has become an expert advisor advocating for client choice and alternative services such as health coaching for wellness. 

With her personal journey of overcoming burnout and her qualifications in Neuro Linguistic Programming, Emotional Freedom Technique, Mindset Coaching and Project Management, combined with her extensive background in leadership and business strategy, she consults and advises individuals and teams globally. 

Katy is passionate about empowering others to grow and reach their full potential. 

Her consultancy is built on the principles of optimum wellness and business performance excellence.

Strategy, Implementation & Growth Consulting

We offer comprehensive strategy, implementation, and growth consulting services to assist businesses in optimising their operations, increasing efficiency, and accelerating growth.

Workplace Wellbeing Webinars & Keynote Talks

Workplace Wellbeing Webinars & Keynote Talks

Elevate your organisation's wellness initiatives with our informative and inspiring workplace wellbeing webinars and keynote talks, tailored to address the evolving needs of modern workplaces.

Mindset Coaching

With Mindset Coaching, clients can expect to receive tailored strategies and tools to overcome self-limiting beliefs, enhance self-awareness, and cultivate a mindset conducive to personal and professional success.

Business Development Consultant

Businesses can leverage our Business Development Consultant service to establish valuable partnerships, explore new markets, and capitalise on emerging trends within the healthcare landscape.

Aspiring Leadership Coaching

Embark on a journey of personal and professional growth with Aspiring Leadership Coaching's tailored coaching programs designed to inspire and empower future leaders.

Combat Burnout

Combat Burnout

Combat Burnout delivers a holistic approach to burnout recovery, focusing on mental, emotional, and physical well-being.

Transformation Consultancy Services

Transformation Consultancy Services offers expert guidance and support to businesses seeking to undergo significant changes, ensuring a smooth transition and successful transformation.

Blended Fitness & Mindset Coaching

Unlock your full athletic potential with specialised mindset coaching focused on optimising your performance.

Mindset coaching can benefit a wide variety of individuals, as it helps shift thought patterns, enhance emotional resilience, and improve overall personal and professional development. Here are some of the key groups who can greatly benefit from mindset coaching:

1. Individuals going through major life transitions: 
  • Moving abroad, career changes, divorce or breakup, becoming a parent, retirement or launching a new venture 
2. Professionals and Executives: 
  • Career Advancement: Professionals seeking to advance in their careers can benefit from mindset coaching by overcoming limiting beliefs, boosting self-confidence, and improving leadership skills.
  • Executives and Leaders: Business leaders can enhance their emotional intelligence, improve decision-making, manage stress, and lead with greater clarity, confidence, and resilience.
  • Entrepreneurs: Entrepreneurs looking to launch or scale a business can use mindset coaching to overcome the fear of failure, embrace challenges, and develop a growth mindset to adapt to changing business environments. 
3. Students and Young Professionals

Academic Success: Students who are struggling with stress, procrastination, or lack of focus can use mindset coaching to boost their productivity, overcome self-doubt, and stay motivated throughout their studies.

Recent Graduates: Young professionals entering the workforce for the first time can benefit from mindset coaching to build confidence, set career goals, and transition smoothly into their professional lives.

4. People Struggling with Self-Doubt or Imposter Syndrome

Overcoming Self-Doubt: Individuals who experience self-doubt, imposter syndrome, or feel unworthy of their achievements can benefit from mindset coaching to reframe their thinking and build self-confidence.

Building Self-Esteem: Those with low self-esteem or those who struggle with feeling “good enough” can work on shifting their mindset and developing a positive self-image.

5. Individuals Looking to Achieve Personal or Professional Goals

Goal-Setting and Achievement: Anyone who wants to achieve specific goals—whether personal (like fitness goals) or professional (like career milestones)—can benefit from mindset coaching to clarify their objectives, build a plan, and stay accountable.

Overcoming Procrastination: People who struggle with procrastination or find themselves stuck in a cycle of inaction can use mindset coaching to develop more productive habits and boost motivation.

6. People Seeking Improved Work-Life Balance

Managing Stress: Those who feel overwhelmed by work or life pressures, and struggle with maintaining balance, can benefit from mindset coaching to prioritize self-care, manage stress, and set healthy boundaries.

Avoiding Burnout: Individuals at risk of burnout or those feeling exhausted by their work or personal life can learn to develop a mindset that fosters mental wellness, relaxation, and a healthier work-life integration.

7. Elite fitness professionals: 

Mental Toughness and Focus: Athletes can benefit from mindset coaching to improve mental resilience, stay focused during high-pressure moments, and perform at their peak.

Overcoming Performance Anxiety: Mindset coaching helps athletes and performers overcome nerves, self-doubt, and fear of failure, allowing them to stay mentally strong in competitive situations.

8. People Seeking to Improve Their Relationships

Building Healthy Relationships: Individuals looking to improve their personal or professional relationships can benefit from mindset coaching by learning empathy, emotional intelligence, and how to communicate more effectively.

Conflict Resolution: Those facing challenges in resolving conflicts—whether with family, friends, or colleagues—can use mindset coaching to adopt a more solution-oriented and constructive approach to resolving issues.

9. Individuals with Health and Wellness Goals

Improving Fitness and Health: People aiming to improve their physical health or fitness levels can benefit from mindset coaching by developing a positive and resilient mindset that supports long-term commitment to healthy habits.

Overcoming Mental Barriers: Those facing mental barriers related to weight loss, addiction, or chronic health conditions can work with a coach to develop healthier thought patterns and strategies for overcoming obstacles.

10. People Experiencing High Levels of Stress or Anxiety

Managing Anxiety: Individuals who struggle with anxiety or stress can benefit from mindset coaching by learning techniques to calm their minds, reframe anxious thoughts, and handle difficult situations with greater ease.

Coping with Change: Mindset coaching can help those who are struggling to adapt to major changes in their lives, helping them view uncertainty and change as opportunities for growth.

11. Creatives and Artists

Boosting Creativity: Artists, writers, musicians, or anyone in a creative field can benefit from mindset coaching to break free from creative blocks, manage self-doubt, and embrace new ideas and projects with a positive mindset.

Dealing with Criticism: Mindset coaching helps creatives develop resilience to criticism and rejection, which is an inevitable part of the creative process.

12. Leaders and Managers

Leadership Development: Aspiring or current leaders who want to improve their leadership capabilities can benefit from mindset coaching to develop skills in emotional intelligence, decision-making, and team management.

Building High-Performing Teams: Managers and leaders looking to motivate, inspire, and lead high-performing teams can use mindset coaching to improve their leadership mindset and influence their teams positively.

13. People Facing Chronic Challenges or Trauma

Healing from Trauma: Mindset coaching can help individuals process and heal from past trauma by shifting their perspective and empowering them to regain control over their mindset and emotions.

Building Resilience: People facing chronic life challenges, such as disability or ongoing hardship, can use mindset coaching to build resilience, find meaning in their struggles, and navigate difficulties with a growth-oriented mindset.

14. Retirees

Finding Purpose After Retirement: Retirees who are looking to create a fulfilling life after their career can benefit from mindset coaching to redefine their identity, set new goals, and find meaning in this new chapter.

Adjusting to Change: Transitioning into retirement can cause feelings of loss or lack of direction, and mindset coaching can help individuals embrace this change as an opportunity for reinvention and new purpose.







Hiring a mindset coach can be a game-changer and a powerful investment in your personal growth, career development, and overall well-being. A mindset coach provides the guidance, tools, and support necessary to break through mental barriers, shift negative thought patterns, and develop a healthier, more productive mindset. 

Here are several reasons why hiring a mindset coach can be beneficial:

1. Overcome Limiting Beliefs
2. Achieve Personal and Professional Goals
3. Improve Emotional Resilience
4. Enhance Self-Awareness and Self-Discovery
5. Build Confidence and Self-Esteem
6. Increase Focus and Productivity
7. Develop a Growth Mindset
8. Improve Relationships and Communication
9. Accountability and Support
10. Enhance Leadership Skills 
11. Maximize Success in Challenging Situations
12. Achieve Work-Life Balance
13. Gain Perspective and Clarity
14. Support During Major Life Transitions













Re-energising unmotivated employees and preventing burnout requires a combination of strategies that address both the emotional and physical well-being of employees. Here are some practical steps to help and which Katy provides in either her talks, webinars, or workshops:
1. Recognise and Address the Root Causes
2. Improve Work-Life Balance
3. Set Clear, Achievable Goals
4. Foster a Supportive Work Environment
5. Empower Employees
  • Delegate Autonomy: Give employees more control over their projects. When people feel they have ownership over their work, their motivation often increases.
  • Encourage Innovation: Allow employees to contribute ideas for new projects or improvements in current processes. A sense of contribution to the organisation’s direction can reignite passion.
6. Promote Mental and Physical Well-being
7. Regular Check-ins and Feedback
8. Provide Opportunities for Growth
9. Encourage a Culture of Appreciation
10. Prevent Burnout Through Sustainable Workload Management
11. Foster a Culture of Trust
12. Leadership and Emotional Support

By implementing these strategies, you can create a work environment that re-energises employees, reduces burnout, and fosters long-term engagement and satisfaction. Consistent and thoughtful effort is required to sustain motivation and prevent burnout.
Supporting neurodiverse leaders is essential to fostering an inclusive and effective workplace where diverse perspectives are valued. Neurodiversity refers to the natural variation in the human brain and includes conditions like ADHD, autism, dyslexia, dyspraxia, and others. These leaders may think, work, and lead in unique ways, and supporting them involves creating an environment that embraces these differences while addressing any challenges they may face.

Here are several strategies to effectively support neurodiverse leaders and Katy works with executive teams to design bespoke mentoring and coaching programs for their company and teams:

1. Understand and Appreciate Their Strengths
2. Create a Supportive Environment
3. Promote Open Communication
4. Provide Reasonable Accommodations
5. Mentorship and Professional Development
6. Foster a Culture of Inclusion and Understanding
7. Encourage Work-Life Balance
8. Recognise Their Contributions
9. Provide Clear Career Pathways
Katy provides mentorship and support to adults grappling with feelings of hopelessness and loss of faith resulting from significant life challenges. Her ability to offer resilience and motivational coping strategies stems from her own lived experiences and how she has successfully navigated tough situations. As part of her professional network, Katy collaborates with psychiatrists, counselors, coaches, and psychotherapists. If safeguarding concerns arise or if her clients require further assistance to enhance her mentorship programs, she will advise and refer them accordingly.

Katy consults mainly for equity or with people who's long term vision aligns with her own. Her day rates vary between £500-£1500 dependent on the project, company and purpose and whether equity is discussed as part of the growth strategy. 
Katy's rates vary dependent upon her clients needs and circumstances. Her programs start at £750 and stretch to £1500. Clients who sign up to her 6,12,18 week programs then have access to Katy for a lifetime because of her vested interest in supporting her people on their life long journey towards optimum wellbeing in both life and business.  

Equally Katy has worked with clients for one off sessions where she simply 're-sets' her clients mindset. This would be a one off session cost.  
23Nov


Are you living a life complacently numb? This refers to a state where someone goes through the motions of daily life without truly engaging or feeling deeply. It's a state of emotional or psychological detachment, often marked by a lack of passion, purpose, or fulfilment. Individuals who feel this way may have become numb to their emotions, desires, and the things that once brought them joy, finding themselves simply "existing" rather than truly living. Here's what that might look like and why it happens:

Signs of Living Complacently Numb:

  1. Emotional Detachment: You may feel disconnected from your own emotions or have difficulty experiencing joy, sadness, excitement, or anger. Life may feel like it’s happening around you, but you’re not fully participating.
  2. Lack of Purpose or Drive: You may feel as though you’re drifting through life without a clear goal, passion, or reason to strive for more. This often manifests as going through the motions—waking up, working, eating, sleeping, and repeating the cycle without a sense of meaning.
  3. Routine Overload: Life can feel like an endless series of tasks and routines that you do out of habit, rather than because they bring any satisfaction or growth. Days and weeks blur together without anything exciting or inspiring.
  4. Avoidance of Change: The idea of making changes or taking risks feels exhausting or overwhelming. You might stay in situations, jobs, or relationships that no longer serve you simply because they’re familiar or comfortable.
  5. Disconnect from Others: Relationships with family, friends, and colleagues can become shallow or strained. You might not feel the need to connect on a deeper emotional level, or feel exhausted by social interactions, leading to withdrawal.
  6. Physical Symptoms of Exhaustion or Burnout: This numbness can extend to the body as well, leading to chronic fatigue, insomnia, or general feelings of sluggishness. Physical health may decline because emotional and mental well-being are being neglected.

Why Does It Happen?

  1. Burnout: When people push themselves too hard for too long—either in work, relationships, or other commitments—they may burn out. Burnout can cause a person to feel drained, disconnected, and unable to care about things that once mattered.
  2. Emotional Overwhelm: Experiencing prolonged stress, trauma, or emotional pain can lead to emotional numbing as a coping mechanism. It's a way the mind and body try to protect themselves from feelings that are too intense to process.
  3. Fear of Vulnerability: Some people shut down emotionally because they fear being hurt, judged, or rejected. By numbing themselves, they avoid vulnerability and the potential for emotional pain.
  4. Lack of Fulfilment: When people are stuck in jobs, routines, or situations that don’t align with their values or passions, they may begin to feel uninspired or disillusioned. Without a sense of purpose, it’s easy to fall into complacency.
  5. Unresolved Mental Health Issues: Anxiety, depression, or other mental health struggles can lead to feelings of numbness. These conditions often make it difficult for individuals to connect to their emotions or find meaning in life.
  6. Societal Pressure and Expectations: Sometimes, societal norms and expectations (such as the pressure to "succeed" in traditional ways) lead people to pursue goals that aren't truly their own. This can lead to a sense of disconnection from their own desires and passions, as they live out a life based on external validation.

How to Break Free from Complacency:

  1. Revisit Your Values and Goals: Reflect on what truly matters to you. Reconnect with the things you once cared about—whether that’s personal growth, relationships, creativity, or a sense of purpose in your work. Setting meaningful goals that align with your values can reignite passion and motivation.
  2. Practice Self-Compassion: If you're feeling numb, it’s important to approach yourself with kindness and patience. Understand that numbness might be a sign that you need rest, self-care, or emotional healing, and allow yourself the space to process those feelings.
  3. Engage in Activities That Challenge You: Sometimes, stepping out of the comfort zone and trying something new—whether it’s a hobby, skill, or even a new way of thinking—can help break the cycle of numbness. Novel experiences engage both the mind and body, helping you feel more alive.
  4. Seek Support: Talking to a therapist or counsellor can be incredibly helpful in understanding why you feel numb and how to move forward. Emotional numbness can be linked to deeper issues, and professional support can help you process those. Equally talking to someone who has been through this life event and overcome those feelings can be powerful - showing us that it is possible to live a life of purpose and passion. 
  5. Mindfulness and Presence: Practicing mindfulness or meditation can help you reconnect with the present moment and your emotions. Instead of focusing on the past or future, try to cultivate awareness of what you are feeling right now, without judgment.
  6. Social Connection: Even if you feel like withdrawing, it’s important to maintain connections with others. Being around supportive, understanding people who care about you can help you feel seen and valued, which in turn can help break the cycle of numbness.
  7. Physical Activity and Self-Care: Sometimes, physical health can impact emotional well-being. Regular exercise, eating well, and getting enough rest can help boost your mood and energy levels, breaking the numbness caused by physical fatigue.
  8. Focus on Small Wins: Sometimes the idea of making a big change is overwhelming. Instead, focus on small, achievable actions each day that help you feel more alive and engaged. These small wins build momentum toward a larger sense of fulfilment.

Conclusion

Living complacently numb can feel isolating, but it's important to understand that this state is often a coping mechanism or a sign that something in life needs attention or change. By taking gradual steps to reconnect with your emotions, values, and goals, it is possible to reignite a sense of passion and meaning in life. Remember that seeking help from professionals, like a counsellor or therapist, combined with lived experience experts can be an important part of the process, as they can offer guidance in navigating through these feelings and showing you the art of the possible.








03Nov

Quit the booze and reignite your passion for intimacy!

Put Down the Alcohol and Rekindle Your Passion for Intimacy!

Do you remember those “Dear Agony Aunt” columns from when our parents sought advice for their dilemmas? Today, we have social media and a flood of information at our fingertips. In this blog, I aim to take us back to those simpler times, sharing insights on common issues I notice in my work. My goal is to reach out to those who may feel isolated or confused and remind them that natural well-being life coaching offers alternative support .

As an accredited and experienced life coach, my mission is to empower individuals to discover their inner strength and tools for lasting solutions to life’s challenges, whether they involve career confidence, health-related struggles, stressful relationships, financial pressures, or emotional and spiritual hurdles.

In this particular blog, I want to focus on passion and body confidence for those over 40, and how these aspects often diminish when couples start a family, launch a business, or take on demanding careers, especially as they enter middle age. It’s common for couples to experience a decline in passion, making intimacy a lesser priority.

But why is this happening? In our 40s, we are at our peak! This is the perfect time to be passionate and open about our desires! However, many women face challenges such as perimenopause, while men may experience a drop in testosterone levels. Stress certainly plays a significant role too. Yet, more frequently, the decline in intimacy is a result of unhealthy daily habits, lack of discipline, excuses, and poor communication within relationships. For instance, many women find themselves juggling multiple responsibilities—raising children, managing a career, caring for elderly parents—leading them to use alcohol as a way to unwind in the evenings. Unfortunately, this doesn’t actually relax them; it can exacerbate hormonal imbalances and lead to issues like weight gain, high blood pressure, brain fog, guilt, and shame. Over time, long-term alcohol use can erode both body confidence and mental well-being, ultimately reducing libido. The same applies to men, who may also turn to alcohol for similar reasons. I often reflect on the scenario where, once the children leave home, couples are left with each other—the mother or father of their children. It’s vital that both partners prioritise their own well-being and their relationship, even while raising kids.

Solutions:

1. Consider taking a break from alcohol and observe how you feel. You might be pleasantly surprised to find your hormones balancing and your confidence and passion returning. Give it a try! 

2. Enlist an accountability buddy—someone you trust who genuinely wants to help you break unhealthy habits.

3. Establish daily, consistent habits focused on natural well-being to enhance your body confidence and safeguard your relationship. 

4. Make time to communicate calmly and lovingly with each other. A walk in nature together can work wonders. Remember who you were before the kids came along or before your business took off. Enjoy day dates—they can be delightful!

5. Seek coaching and online support from an experienced and accredited life coach who understands the issues you face and has personally navigated similar challenges. If needed, don’t hesitate to seek additional support. 

  • I firmly believe that relationships can rediscover their passion and desire for one another, especially if it existed before life’s stresses and challenges took over.
24Jun


In addition to her role as a healthcare business consultant, Katy is actively involved with her local mental health trust, leveraging her personal experiences as a caregiver. She is a certified practitioner in trauma recovery, NLP, EFT, and physical fitness. Katy's journey has seen her overcome numerous challenges, including work and exercise addiction, eating disorders, complex PTSD, insomnia, panic disorders, stress, and emotional burnout. Her lifelong commitment to natural therapies has played a crucial role in helping her navigate the obstacles she faced in her 20s and 30s, and it continues to guide her through future challenges. After experimenting with both medication and natural wellness methods, she discovered that medication often masked problems instead of resolving them. Through her personal healing journey and lived experiences, Katy examined various Western medical models of healthcare before developing her own program. She has empowered others with similar experiences to begin their healing journeys. Her program focuses on natural well-being and scientific principles, encompassing all aspects of wellness: mind, body, and spirit. Katy is passionate about raising awareness of the health risks associated with long-term medication prescriptions, which can impede the natural healing process and brain health development. Her program is designed to consider the whole individual, striving for optimal well-being. She has supported individuals in overcoming mental health challenges, including suicidal thoughts, addictions, low self-esteem, and panic attacks. Katy motivates people to confront their fears by stepping outside their comfort zones and embracing the temporary discomfort essential for growth. With the guidance of her own well-being mentor and coach, who has supported her for the past 20 years in her quest for optimal health, Katy is now eager to share her lived experiences and knowledge to help others.

24Jun

Schedule a complimentary 60-minute discovery and assessment call with Katy. During this session, she will address your questions and discuss her program, career, qualifications, and personal experiences. As a business and wellbeing expert, Katy is truly dedicated to fostering mindset change and promoting optimal wellbeing. A mother of two young children, she fully comprehends the stresses and pressures of life and equally understands and respects the perspectives of those who have not entered parenthood for various reasons. As a genuine mentor and mother, she will guide you on your transformative journey to becoming a stronger and improved version of yourself.

We all experience the same challenges. Life can be brutal. But why can some of us bounce back and others simply cannot? What even is mindset coaching & how can it benefit me?

04Jun

Katy embarked on a caffeine free life after a period of burnout. She has overcome hormonal imbalances, severe perimenopausal mental health mood imbalances and long COVID fatigue by removing caffeine from her diet. She shares how she achieved this without medical interventions or substitution caffeine free products. Her mental health is balanced and re-energised as a result of quitting coffee after 20 years relying on caffeine to function at an optimum level in business and fitness.

During her mentoring and coaching sessions, Katy shares with her clients the tools and techniques that she used to quit coffee after a period of burnout and fatigue. 

15Jul

Katy talks about 'the elephant in the room' and the importance of speaking the truth, in order for true healing to happen.

Katy's change program comes from a place of authenticity and truth. She teaches her clients about the importance of connections and honest relationships. When we live a life that is true to ourselves, the whole self is able to move towards a place of optimum wellbeing. 

28Jun

Katy leads a fulfilling, sober, and balanced life. After several unsuccessful attempts to quit alcohol, she eventually discovered the effective tools and techniques needed to make a lasting change. She has learned that both the mind and body can reach their highest levels of performance and happiness after remaining sober for more than six months. Katy shares her journey, insights, and strategies for transformation with her clients, offering continuous support to those seeking to eliminate alcohol from their lives—not just for 'dry January.'

In March 2023, Katy Snelgrove chose to 'break the hereditary chain' and defy societal expectations by quitting alcohol. Since then, she has remained alcohol-free, with a strong commitment to stay sober until her children reach adulthood. Her six-step program for change highlights how she successfully gave up drinking for good after several unsuccessful attempts in her 20s and 30s.


Invest in your 'self' today by booking a discovery call  

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Last Updated: 23.11.2024

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